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Brazil’s food and beverage industry took center stage at The Saudi Food Show 2025, the Kingdom of Saudi Arabia’s largest and most influential food sourcing event. With a pavilion organized by ApexBrasil (Brazilian Trade and Investment Promotion Agency), Brazil showcased the quality, innovation, and diversity that define its agribusiness sector.
Strategic participation in one of the Middle East’s leading food industry events
The Brazilian pavilion brought together 16 food and beverage companies, representing a broad spectrum of the country’s production chain—from natural ingredients and snacks to highly processed, value-added products. Brazil’s strong presence at the event reinforced its position as a strategic and reliable global food supplier.
This initiative was the result of a coordinated effort between:
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ApexBrasil
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Embassy of Brazil in Riyadh
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Arab-Brazilian Chamber of Commerce (CCAB)
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Ministry of Agriculture and Livestock (MAPA)
Together, these institutions aim to expand Brazilian agribusiness in the Middle East, unlock new business opportunities, and strengthen the country’s image as a trusted and innovative partner in the global food market.
Why the Saudi Arabian market is a strategic opportunity for Brazilian exporters
With a growing population and high purchasing power, Saudi Arabia is a key market for food and beverage exports. Demand for natural, healthy, and certified products continues to rise, creating significant opportunities for Brazilian companies that focus on value-added goods, traceability, and product differentiation.
In addition, the Kingdom’s strategic location offers access to other high-potential MENA markets (Middle East and North Africa), further amplifying Brazil’s export potential in the region.
Brazil as a global food supplier: quality, safety, and innovation
Brazil is globally recognized for the strength of its agri-food production chain. At events like The Saudi Food Show, the country showcases its ability to meet the demands of increasingly conscious consumers by emphasizing:
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Sustainable sourcing
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International certifications (including Halal)
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Innovation in food and beverage production
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High sanitary standards and food safety
By highlighting these competitive advantages on a global stage, Brazil reinforces its role as a strategic supplier for the world’s food security in the 21st century.
Final thoughts: more than a trade show, a global showcase for Brazilian food and beverage excellence
Brazil’s participation in The Saudi Food Show 2025 is a strategic milestone in its continued effort to position itself in high-value markets. Through the collaboration of government bodies, trade organizations, and private sector players, Brazil continues to establish itself as a world leader in food exports.
If you represent a company in the sector and want to learn more about how to export to Saudi Arabia or join future international trade initiatives supported by ApexBrasil, check out our internationalization guide or get in touch with our team.